The short version: people don't want a strain name, they want an outcome — to wind down, focus, feel social, sleep. "Shop by feeling" turns that intent into a ranked set of your in-stock products, matched by terpene chemistry, so the menu does the hard part for them.
A normal menu makes the shopper do the translating: take a vague desire ("something relaxing"), guess which strain might deliver it, and hope. Most people aren't equipped to do that, and budtender time doesn't scale to every online visitor. Shop-by-feeling flips it — the shopper states the outcome, and the menu returns the products on your shelf that fit, each with a reason.
Every product carries a terpene profile; specific terpenes are associated with specific reported effects. Tampee ranks your live inventory against the shopper's stated feeling using that chemistry, and shows the "why" in plain language. Because it learns from one-tap feedback, the next set of recommendations fits a little better than the last — the menu gets smarter the more it's used.
When shoppers can find "another one like the one I loved" and trust the reason behind it, two things tend to follow: they're more confident buying, and they come back. You're not adding traffic — you're converting more of the traffic you already have and earning the repeat visit, which is where the margin is.
It also compounds. Because every pick comes with its reason — the dominant terpene, the aroma, the effect people commonly report — a shopper gradually learns what actually works for them, so each visit lands a little more confidently than the last. That earned, per-shopper understanding is the part a competitor can't copy by cloning your menu layout; it lives in the relationship between your shelf and your regulars.
This runs as a white-label layer over your existing Dutchie menu. Your products, your branding, your checkout — shoppers shop by feeling and hand off into your own cart. Nothing about your stack or compliance changes; you've just given the menu the ability to answer the question everyone is actually asking.
The engine is live at tampee.co — see the matching and the explainable picks for yourself. On your menu, a free pilot lets you measure the lift with attribution before it ever becomes a paid subscription.
Shoppers state the outcome they want; the menu returns your in-stock products ranked by the terpene chemistry associated with that effect, each with a plain reason.
Yes — one-tap feedback sharpens each shopper's matches over time, so the menu gets smarter with use.
Yes — it's a white-label layer over your existing Dutchie menu: your products, brand, and checkout.